E-Commerce Fashion Brand - 150% Revenue Growth
Transformed a Traditional Fashion Brand into a Thriving Online Business
Revenue Increase
Grew from ₹5L to ₹12.5L in 6 months
Conversion Rate
Up from industry average of 2%
AOV Increase
Average Order Value improved by 45%
Customer Retention
Repeat purchase rate within 3 months
The Challenge
The client had built a strong brand through physical stores but lacked online presence. Their existing website was outdated and didn't support e-commerce. They needed a modern, conversion-optimized online store that could handle growing demand and scale with their business.
Our Solution
We engineered a custom e-commerce platform with: advanced product filtering and recommendations, integrated payment gateways (Stripe & Razorpay), real-time inventory synchronization, automated email marketing, responsive mobile-first design, comprehensive SEO optimization, and Google Shopping integration. Our expertise in conversion optimization was key to their success.
Project Details
Timeline
6 months
Team Size
4 developers + 1 designer
Technologies
Shopify, Liquid, API Integration
Our Expertise
E-commerce platform design and development
Conversion rate optimization (CRO)
Payment gateway integration
Inventory management systems
Mobile-first responsive design
SEO for e-commerce platforms
Performance Metrics
Page load time optimized to under 2 seconds
Mobile conversion rate: 3.2%
Cart abandonment reduced by 38%
Google Pagespeed score: 94/100
Security Practices
PCI DSS compliance for payment security
SSL/TLS encryption for all transactions
Regular security audits and penetration testing
Secure API token management
Fraga Technology completely transformed our business. Their expertise in e-commerce development and digital marketing turned our online store into a major revenue driver. The team was responsive, professional, and exceeded our expectations. Their deep understanding of conversion optimization was invaluable.
Priya Sharma
Founder & CEO at Premium Fashion Brand
Ready for Your Success Story?
We're ready to help your business achieve similar results. Let's discuss your project and create a winning strategy together.